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Wednesday, February 18, 2009

Throwback? More like Back-Pedal!

This just in from Bevreview.com, courtesy of my eagle-eyed pal Keegan:

Thanks to the eagle-eyed forum members over at BevNET, we have news of sugar-sweetened versions of some PepsiCo products coming soon.


Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:

In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar....

(want more? Here you go: http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback/)
I dunno, Keegs, do you think this will put some pressure on that corn lobby? I'm still waiting for ANYONE to say ANYTHING about that little issue of Mercury in HFCS....!!!


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